Monday, 15 August 2016

WOW, Entertainment just got better: One lagos and Filmhouse Ink strategic alliance

Mr Kene Mkparu,(CEO of Filmhouse) and Hon. FolorunshoFolarin-Coker(Hon Commissioner, Tourism, Arts Culture) at the signing of the partnership.

On 12th of August 2016, in Lagos, Nigeria, “ONE LAGOS” the tourism master brand of Lagos State Government duly represented by the Hon Commissioner for Tourism, Arts & Culture entered into a wide ranging strategic alliance with FILMHOUSE that covers Cinema and Film policy development as well as best practice advisory.

By this alliance, FILMHOUSE is now an official media and distribution partner for all One Lagos content and events.  The alliance is positioned to make an immediate impact as both parties are enthusiastic about the various opportunities and key actions that they believe can drive growth in the sector.  “ONE LAGOS” will provide both context and opportunity for all who seek to engage the minds and souls of Lagosians as we shape the narrative on Lagos as the tourism destination in Africa.

AboutOneLagos: The “One Lagos” brand is the Lagos State Ministry of Tourism, Arts and Culture’s tourism master brand that showcases the true spirit of Lagos through different creative expressions while leveraging on the city’s abundant soft power to celebrate our people, places and the unique heritage of Lagos.

About Filmhouse Cinemas: Filmhouse Cinemas is a dynamic film exhibition company based in Lagos. We are today the largest cinema chain in West Africa, with 10 operational cinemas in 3 ½ years across Nigeria (in Apapa Lagos, Surulere Lagos x2, Ibadan x2, Akure, Asaba, Port Harcourt, Calabar and Kano . The 11th site, The Filmhouse Signature Cinema, comes on stream this month, August 2016 in Lekki Lagos – this would be home to the first IMAX cinema in West Africa.

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