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Saturday, 9 July 2016

Grand Oak redefines class with the relaunch of Lord’s Dry Gin

Grand Oak Limited, renowned marketing and distribution company in the Wines and Spirits sector recently re-launched one of its brands, Lord’s Dry Gin with a classy new label and captivating pack. The newly innovative packaging upgrade was targeted at consumers with a distinctive and classy lifestyle.

The rebranded alcoholic spirit was unveiled at the company’s 2016 Distributors Conference held in the cozy ambience of Golden Tulip Hotel, Festac, Lagos, amidst pomp and pageantry.Present at the relaunch of the brand was renowned Nollywood actor Emeka Ossai, AMVCA Nominee, IK Ogbonna, representatives of Africa’s largest food retailer and chain stores SHOPRITE.

The gin is made of exceptional international quality and has been in the market for 34 years. To further entrench Lord’s Gin as apremium brand, a new television commercial was exposed at the relaunch supporting the brand’s positioning as a gin for distinguished consumers with discerning taste. This new television commercial along with radio commercials and press advertisements in Yoruba, Igbo and Hausa languages will soon be exposed around the country.

Speaking at the re-launch, acting MD of Grand Oak, Aare FataiOdesile said that Lord’s Dry Gin is unarguably the top proudly Nigerian gin brand that has consistently led other brands in the gin sector.  “In line with its positioning, it is the only Nigerian top brand that comes with its own customized bottle.  We consistently respond to consumers changing lifestyle and feel that the relaunch of   Lord’s Dry Gin in a refreshing new bottle and attractive pack of Lord’s is timely.”, he explained.

As part of the speech made during the relaunch event, the Brand Manager, Jacob Akaade explained that the dry gin market in Nigeria is highly fragmented but can be divided into three essential segments: the value segment, the mixed price segment and the premium segmentwhere the international players are.  As such, Lord’s is positioned at the premium segment for discerning ladies and gentlemen”, he said.

Furthermore, the Category Manager, AmuwoOlayinka revealed that the“Lord’s brand has enjoyed leadership in the spirit market. Top bars and hotels use it for their cocktail mixes and it can be compared with international standard gin with London heritage, hencerebranding was carried out with the company’s international partners in a bid to raise the bar in the Nigerian spirit market.
At the product re-launch, distributorsbought over 10,000 cases of the repackaged dry gin which shows the overwhelming acceptance of the brand.  Speaking on the demand of the new Lord’s Dry Gin at the product relaunch, Fatai Odesile said
“It is a reaffirmation of the confidence in Grand Oak Limited.  You see, a brand like ours has given a lot of promises and our consumers can already testify to the quality of the brand”, Odesile said.
When asked how Grand Oak intends to combat the activities of counterfeiters?  The acting MD emphatically stated that incidences of productsbeing faked is an acceptance that the brand is popular as counterfeitersdon’t fake failed products.  “They only fake very successful products so we are happy that we are successful.  However, our own way of combating this is incessantrepackagingand innovation which wehave just done is to consistently educate our consumerson means and ways of identifying the original products.

In addition, thecompany also intends to undergo regular market place raiding in collaboration with NAFDAC, CPC ad other relevant government agencies over faking of products.

The re-branded Lord’s Gin comes in 17.5cl Solo, 75cl Regular and 75cl Gift box packs. It isavailable at all alcohol retail stores in Nigeria.www.facebook.com/Lordsdrygin

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